How many Facebook Likes does your enterprise Page have? If you’re immersed in social media advertising, you probable recognise this range off the top of your head.
With extra than two billion customers, Facebook offers a huge ability target market on your commercial enterprise. But with extra than 60 million active Facebook business Pages at the network, there’s additionally loads of competition for those all-important Likes.
There’s no getting round it: getting more Likes is a vital part of your Facebook marketing method. But you could’t get so targeted on Likes that you lose sight of what Facebook is all about.
Getting extra Likes requires you to percentage content this is simply likeable—and interact in approaches that make your brand likable, too. You received’t locate any underhanded gimmicks in this post. It’s about getting more likes by being a terrific Facebook citizen and operating to create content material that has actual price for an target market in order to provide plenty of price in your emblem in return.
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Bonus: Download a free guide that teaches you the way to show Facebook visitors into income in 4 easy steps the use of Hootsuite.
1. Develop a clever Facebook advertising and marketing approach
As with any marketing platform, you’ll only get out of Facebook what you placed into it. A nicely-described, clever Facebook approach based to your commercial enterprise desires will help you craft a cohesive emblem presence on Facebook that speaks on your logo character and values.
Define your audience
Your method should purpose to accumulate Likes from the followers who have the maximum ability to convey price in your commercial enterprise via everyday engagement, instead of one-off Likes from on-line passers-through. Defining your target market personas may be a high-quality vicinity to start. After all, you want to recognise who you’re talking to to be able to use the right tools and tone, rather than trying to appeal to all billion Facebook users.
Research the opposition
Keeping a watch on what key competitors are as much as will help you notice strategies that work, and that don’t, so you can version the competition’s success whilst warding off their missteps. You’ll additionally begin to get a feel of what number of Facebook Likes you can intention for—each in your Page and for person posts.
Social listening is a high-quality research approach that allow you to collect facts approximately each your target market and your competition.
Simply aiming for “greater Likes” isn’t virtually a super Facebook marketing intention—how will you understand when you’ve achieved it? Instead, you ought to create goals based totally on S.M.A.R.T. Concepts, that means they’re precise, measurable, attainable, practical, and timely.
This permits you to circle lower back on a ordinary foundation to look whether you’re assembly your goals, and either celebrate your success and broaden new stretch goals, or take into account strategic shifts to get you back on track.
2. Craft a tremendous Page
This can also sound obvious, however sometimes the most crucial points can be easy to overlook: If you need to accumulate Likes, you’ve got to have a top notch Page and always first-rate posts. Your Facebook Page is made of many components, and it’s important to make sure they’re all complete, expert, and on-brand. Here are a few key additives to don’t forget.